Make - up and outfit moodboard

Synopsis

Sunset until darkness (timelapse) to show time is just passing by.
Her life is a mess and she's struggling with mental health
Due to this, she has suicidal thoughts.
She is trying to get help but nothing seems to work /help.
However, all just gets too much therefore commits suicide.

Influences

Cigarette Daydreams - Cage the Elephant

• Black and white themes in conjunction with coloured segments
• 'Home video'- esque 
• Use of close ups to the face 
• Over the shoulder shots (to see actress in the handheld mirror)
• Actress looking directly at the camera
• Misty landscape scenes

Breezeblocks - Alt J

• Reversed chronology
• Dark mise-en-scene
• Close ups on certain objects (e.g tap, knife, hand/ring)

Take me to church - Hozier 

• Black and white 
• Side profile close ups of actors face smoking
• Wide shot of fire

Codes and Conventions of the indie genre

Codes and Conventions of music videos

History of Music Videos

History of music videos from ashcane

Audience reasearch

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Audience responses from ashcane 

The responses from this survey has given me an indication and direction of how I would like my video to go.

Artist Identity

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I've used a survey monkey to collect public responses to how i should edit the video also on what the name of the band should be with space for the audience to suggest a name.

Reasoning behind the names:
daZed - The dictionary definition of dazed is to make someone unable to react or think properly, this is what the artist aims to do with their music because it will be enjoyable. The capitalised Z adds individuality which is a key aspect of the indie music subcultures.

Black Label - Gives off a more of a higher status, though the stereotypical audience of the indie genre is usually working class therefore it gives the audience a false sense of middle class reality.

The Canals - No specific reason however it is very memorable therefore likely to stick in listeners head

Violet Hues - This gives off an innocent feel where the listener can have a small sense of no worries, like a child so can just enjoy the music.

Logo:

Cage The Elephant - Cold Cold Cold lyric analysis and timings

Doctor look into my eyes

I've been breathing air but there's no sign of life

“I’ve been breathing air” means that his body is still alive, but “there’s no sign of life” because he is constantly depressed and is losing hope

Doctor the problem's in my chest

His heart hurts, he can’t feel love or he feels like no one loves him

My heart feels cold as ice but it's anybody's guess

He thinks that the issue originates in himself, i.e. his heart, but he does not really know for sure. The fact that he cannot pinpoint the source of his sorrow only makes him sadder.

Doctor can you help me cause I don't feel right

Better make it fast before I change my mind

He is feeling sad, so he begs a doctor to help cure him and free him from the 'cold' of depression. He warns the doctor to help him quickly because he his depression is severe. If the doctor does not “make it fast”, he may change his mind about wanting help. The alternative to getting help would be giving up on life, dying, or potentially committing suicide.

Doctor can you help me cause I don't feel right

Better make it fast before I change my mind

Well it's cold, cold, cold, cold inside

Depression often feels like a cold dark feeling inside your chest

Darker in the day than the dead of night

His thoughts are active during the day, thus he feels “darker” (depressed) during the day. At night, his thoughts rest, and so his depression does as well.

Cold, cold, cold, cold inside

Lyrical irony is used here to show just how cold, or depressed, he feels inside his mind. One might expect him to say that it is cold outside instead of inside.

Doctor can you help me cause something don't feel right

Something don't feel right

Sweet nurse don't look at me that way

I've seen those eyes before I can tell you want to play

Nurse is often seen as sexual but doctor is not. The person who needs help dosen’t want the help in a sexual way, he is searching for a doctor.

Counselor give me some advice

Realizes his problem is psychological. His search for more help shows how much he is damaged and wants to get better

Tell me how hard will I fall if I live a double life

He is hiding his feelings from everybody. He's living a sad life but pretending to be happy.

Doctor can you help me cause I don't feel right

Better make it fast before I change my mind

Doctor can you help me cause I don't feel right

Better make it fast because there ain't much time

Well it's cold, cold, cold, cold inside

Darker in the day than the dead of night

Cold, cold, cold, cold inside

Doctor can you help me cause something don't feel right

Something don't feel right, something just ain't right

And as the darkness falls it fills up both my eyes

Depression has consumed his thoughts to the point where all that he sees in every day life has a negative

My life before me like a flash in the night

Before you die it is said you see your life flash before you

With my arms open wide

Open to the idea of his life flashing before his eyes (death)

Well it's cold, cold, cold, cold inside

Cold, cold, cold, cold inside

Cold, cold, cold, cold inside

Doctor can you help me cause something don't feel right

Something don't feel right, something just ain't right

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Intro music [0:00-0:13]

Doctor look into my eyes [0:14- 0:19]
I've been breathing air but there's no sign of life [0:21-0:25]
Doctor the problem's in my chest [0:26-0:32]
My heart feels cold as ice but it's anybody's guess [0:34 – 0:39]

Doctor can you help me cause I don't feel right [0:41-0:44]
Better make it fast before I change my mind [0:45-0:47]
Doctor can you help me cause I don't feel right [0:48-0:51]
Better make it fast before I change my mind [0:52-0:55]

Well it's cold, cold, cold, cold inside [0:57-1:01]
Darker in the day than the dead of night [1:02-1:04]
Cold, cold, cold, cold inside[1:05-1:08]
Doctor can you help me cause something don't feel right [1:09-1:13]
Something don't feel right [1:14-1:16]

Sweet nurse don't look at me that way [1:23-1:27]
I've seen those eyes before I can tell you want to play [1:30-1:34]
Counselor give me some advice[1:37-1:41]
Tell me how hard will I fall if I live a double life [1:43-1:49]

Doctor can you help me cause I don't feel right [1:51-1:54]
Better make it fast before I change my mind [1:55-1:57]
Doctor can you help me cause I don't feel right [1:58-2:01]
Better make it fast because there ain't much time [2:02-2:06]

Well it's cold, cold, cold, cold inside [2:07-2:10]
Darker in the day than the dead of night [2:11-2:14]
Cold, cold, cold, cold inside [2:15-2:17]
Doctor can you help me cause something don't feel right  [2:19-2:22]
Something don't feel right, something just ain't right [2:24-2:30]

And as the darkness falls it fills up both my eyes [2:34-2:39]
My life before me like a flash in the night [2:41-2:46]
With my arms open wide [2:47-2:50]

Instrumental [2:51- 3:05]

Well it's cold, cold, cold, cold inside [3:06-3:09]
Cold, cold, cold, cold inside [3:10-3:13]
Cold, cold, cold, cold inside [3:14-3:16]
Doctor can you help me cause something don't feel right [3:17-3:21]
Something don't feel right, something just ain't right [3:23-3:28]

Audience

Uses and gratification theory

Blumer and Katz (1959)

• Escapism = diversion + entertainment
• Personal companion = media is a friend, caring about the cast of pop star
• Personal identity = how do I fit in? who am I?
• Surveillance = finding out what is happening in the world

Cultivation theory
Gerbner and Gross (1975)

• Audiences consume media gradually and develop views about the world, some of which are false.
• Impacts on the sudiences understanding of representation - gender, sexuality, yound people and ethnic groups.

Reception analysis
Hall (1980)

• Audiences make sense of media texts according to their soicial position (gender, age, class, ethnic backgroud)

Copycat or Modelling theory
Coleman (2004)

• Audiences are influences by the media texts that they consume
• More of an assumption used by journalists to explain an individuals negative behaviour

Long tail theory
Anderson (2006)

• This theory describes how the internet has influences audience consumption
• Since broadband these impacts have been most prominent
• Niche audiences are no longer economically unviable