Final Music Video

Ancillary Texts

1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

2) How effective is the combination of your main product and ancillary texts?

To ask other peoples opinions on whether or not my main product and ancillary texts are effective together I wrote a short 2 question survey.
This is the survey I used is here.

I personally think both my ancillary texts work relatively well together. One thing which makes it effective is the colour scheme of them as they both use red tones, which is also featured regularly in my video. 

I think having the same colour scheme throughout all three texts help identify the genre too as it's typical to have dismal and dark colours withing the indie genre. This also helps to represent the song lyrics well as it depicts the artists' seasonal depression well.

Both ancillary texts link directly to the video as they photos used are stills from my video, this helps as an advertising campaign because it's recognisable as the audience can associate each text with one another. 

By using a survey, it lets me get someone else's opinion on whether or not my products are effective together.

Only 14.3% of people believed that my ancillary texts didn't work well as a combination which shows that the majority of my target audience believe they do. Meaning that if they were to be in a store or magazine people ould recognise and associate them together which is the aim. On the other hand, if I were to re-do the ancillary texts I would connect them more; possibly by putting the same model in both. In my digipak, it is the same model as the middle person on my magazine advert, it is not obvious therefore if it were it would give the ancillary texts more relation.

In terms of my video being effective in association with the ancillary texts, they work very well together because they both feature the same mise-en-scene as the video.

None of the respondents of my survey believed that all three products didn't represent each other. Demonstrating that all three of my original products work together as a package. The fact that 100% of my target audience, according to my survey, believe my products are effective together means that my products are easily identifiable. 

Additionally, in each of my products, I kept the same font in order to link each text together. Furthermore, I intentionally kept everything on both ancillary texts lower case as I feel it gives it a rougher, 'thrown together' look which is illustrated often throughout music videos in the indie genre.

3) What have you learned from your audience feedback?

I made a survey and posted the survey on social media with the link for my music video.
This is the survey I used is here.

Create your own user feedback survey I chose Twitter and FaceBook as they are highly active and popular social media platforms. Also on the platforms, I have a range of audiences meaning I will get a range of responses, however, it is primarily my target audience.

Audiece feedback from ashcane

4) How did you use media technologies in the construction and research, planning and evaluation stages?

First ancillary texts

Digipak

Full page magazine advert

First draft

Ancillary text inspirations

Digipak:

Cage the Elephant - Tell me I'm pretty

- Clear cohesion throughout the CD through colour

- Same font throughout

- Simplistic CD

- Front cover standing out 

- Artists signature look on cd (roses)

- Simplistic 

- Black and White

- Black and white format 

- Link between each section of the digipak (Cigarettes)

Logo:

I based my logo on the following 4 logos from the indie genre. 

Each logo including mine is simplistic,  black and white and makes it clear what the artist is called.

Planning of ancillary texts

Photos:

Original back panel photo.

Original front cover photo.

The photos on the front cover and back panel of my digipak are both original. Took at Leeds festival 2016.

Logo:

New/Current logo

Old/original logo

As for logos, I prefer the plain logo which I am currently using and it fits in well with each theme especially the simplistic one. I felt like the violet in the first logo was too bright and didn't suit the themes or band.

CD/DVD:

To create the rounded discs I decided to use an online template. The photo above is the template I used.

Additionally, I inserted a photo of the digipak on the magazine advert which I also used a template to do to ensure I got the measurements correct. This is the image I based mine upon.

On the inside left and the outside right covers I wanted a simple design of a waveform, and after seeking advice from teachers I chose one off the internet and incorporated it into my work. My decision to chose this particular one was swayed by the simple yet effective look it had.

As I redesigned all my ancillary texts after getting negative feedback prom both teachers and peers, I chose different photos, however, kept the original, basic design.

Digipak:

Final front panel image

Final back panel image

Final left/right inside panel image

Final CD/DVD panel image

Magazine advert:

Final photo featured in magazine ad

Final photo featured in magazine ad

Final photo featured in magazine ad

Each of the images are stills from my video which helps directly link it to my video.

Conventions of ancillary texts

Digipak:

A type of packaging for CD's or DVDs with an internal plastic holder for one or more discs.

Conventions:

• Front panel displays name of the artist and album title
• international DVD logo and record label logo to appear on the spine and back panel
• Track listing on the back panel
• Copyright and regional information on edge of CD and DVD
• Bar code on back panel
• Copyright, DVD classification and legal information on the back panel

Magazine advert for digipak:

Conventions:

• Establish publication that the advert will be placed 
• decide the dimensions of the advert, possibly multiple versions (full, half, quarter page)
• artwork that reflects digipak design or features a shot of the digipak
• "available at..", download/vinyl/CD release date, website URL

Health and Safety

Filming

First attempt of filming

I filmed at Marina in Hull City Centre as it had the water which i wanted to feature in my video. As it was filmed at night, I asked another friends to come along to help me with lighting - all I used to light the actor up was an iPhone torch.

Some shots of video got deleted as there wasn't enough space on the memory card hence why there is little video. To compensate for this, I decide to record some of the landscape shots on my phone (iPhone SE). None of this footage was used in the final cut of my video.

Second attempt of filming

Email to Ferens Art Gallery.

Reply from Ferens Art Gallery.

Unfortunately, on the day I planned to film the gallery was unavailable and I was not able to film there.

Instead, I filmed around Humber street, on Hull Marina and in old derelict buildings ie Lordline. 

Lordline

I also chose to film some parts in a green room so I could manipulate and edit the clips easily.

Another location I filmed was Hessle.